Improve your Research and Web analytics

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Previously, the ability of companies to understand the usage, user behaviour and insights associated with research and web analytics was time-consuming and complex and therefore costly.

The conventional approach to research analytics lacked flexibility and required the creation of new tables and aggregations as well as the building of the report themselves. This method was extremely time consuming and took up to almost 40% of the Project Time!

However Project Brokers has developed a new Business Discovery framework which looks to separate the concern. As a result the new method and application provides more benefits and greater feedback.

Project Brokers QlikView application enables businesses to extract and consolidate readership and site usage from multiple sources and combine it with your internal reference data to create a complete picture. The result is a user-friendly interactive dashboard which provides a holistic overview on user behaviour of research material and of website activity. Further analysing power lies in the ability to dive into the detail of the single user activity.

Through the applications architectural design, the accuracy of reports is increased; there is a faster turnaround in identifying and filtering data anomalies and building customer rules. In addition the application provides custom views for the Management, Publishing team and a client view to your Sales team.  The Management team can utilise the custom view to optimise the business, the Sales team can utilise the data to help decide which products to invest in and the Publishing team can view which articles are most popular and use this to base the creation of their articles around the successful pieces.

By providing increased visibility, the application can aid auditing and administration processes by allowing businesses to ensure the correct individuals are accessing the appropriate research material.

Our benefits have helped provide:

• A comprehensive overview of Research and Web analytics
  
  
• Significant time and cost reductions
  
  
• Effective monitoring of the activity in the website
  
  
• A deep understanding of which authors/articles are getting more hits
  
  
• A visual map of the most clicked areas of the website
  
  
• The ability to dive into the detail of the single user activity/session

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More Information

To organise a demo, or for more information on our Research & Web application please get in contact: enquiries@projectbrokers.com

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